If you already have an established business we will work within your budget to define a Marketing Plan to help you achieve your marketing objectives: launch a new product, reposition your brand, increase awareness, targeted communication, generate loyalty, etc.
A Marketing Plan is a written document that describes the marketing strategy and actions to achieve your goals and goes from the general to the specific; from overall objectives down to the action plan and marketing programs.
In general, a Marketing Plan contains:
1. Executive Summary - Summarizes the main points of the Marketing Plan.
2. Situational Analysis - Evaluates the external (economic, market, consumer) and internal (resources, organization) situation.
3. SWOT Analysis - Defines internal strengths and weaknesses as well as external opportunities and threats.
4. Objectives - Define the marketing objectives.
5. Marketing Strategy - Defines the marketing mix: price, promotion, distribution, communication.
6. Implementation - Critical path analysis.
7. Budget.
A Marketing Plan is part of a Business Plan which is the most complete analysis for new and established businesses.
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